• MY CART    0

    Your cart is currently empty.

Healthy Beauty 1st Creator of Liquid Foundation - Innovation Award



Katie Bayliss is honored to be the founder of the professional cosmetics company Katie B Cosmetics. In 2006, Katie B, a first-generation Vietnamese American, set out to change the world by helping women feel confident about themselves. Inspired by her passion in skincare, healthy makeup, and empowering women, Katie B and her husband, Shaun Bayliss, began building their makeup brand from the ground up in the spring of 2006.  

The entrepreneurial husband-and-wife duo began Katie B Cosmetics after Katie B, a beauty professional for celebrities and models, realized that something was wrong. She continually saw her models’ skin break out with embarrassing blemishes after long days on set, due to makeup that contained unhealthy, pore-clogging ingredients. Desperately wanting to help her clients, she sought a healthier solution, but found nothing; the beauty industry was missing high quality, professional-grade cosmetics that provided beneficial, skin-loving ingredients. Dedicated to finding a solution, Katie B decided to engineer one. So she got to work pairing science and professional high grade makeup in order to create a makeup line that not only prevented clogged pores and break outs, but also nourished peoples’ skin. By combining high quality cosmetics, nourishing minerals, and other ingredients, her scientific approach to makeup has not only paved a niche market as an innovative beauty brand, but has more importantly helped hundreds of women feel great about themselves!

Katie B Cosmetics is more than just a nourishing makeup brand. Katie B Cosmetics is passionate about social responsibility and has a strong charitable focus. The company has generously contributed to numerous causes in the local community, including the Mommy and Me Cancer Foundation, and even created the Makeup Your Dreams”  program that empowers women as economic drivers, public leaders, creators, and innovators in society. “Makeup Your Dreams” encourages women to accomplish their dreams and provides mentoring for young female entrepreneurs, working professionals, and mothers alike.

Katie B Cosmetics truly cares about helping people confidently pursue their dreams. We don’t use just make up to help empower people to be their best selves. We also provide a pathway for success for individuals with adverse health conditions. The company assists with professional training to offer opportunities to individuals who require non-traditional work environments due to health conditions.

Recently, founders Katie & Shaun were honored to have been nominated for the Orange County Business Journal 2015 Family-Owned Business Award. This prestigious honor is awarded to businesses who have demonstrated long-term success and strong economic value to Orange County.

Unequivocally remaining true to their causes, Katie B Cosmetics has built a platform to serve the public that genuinely creates makeup with a purpose. Katie desires to inspire and empower her clients with luxurious, healthy makeup products while giving back to the community: Beauty + Benefits!



Be the FIRST to receive access &
shop the season’s makeup must-haves!

Search our store